VH1 is developing two pilots for weekly music video shows: one to highlight alternative bands that have crossed into the mainstream and the other to showcase female artists. The shows could air on the network in one to three months and will appear in various dayparts, VH1 executive vp music and talent Rick Krim said.
The announcement was the first for Krim after joining VH1 about six weeks ago. He replaced Wayne Isaak, who left in January. Krim joined MTV in 1982 as business manager and rose to vp talent and artist relations. For the past six years, he was senior vp talent, acquisitions and marketing at EMI Music Publishing.
The alternative bands show will feature videos from such groups as the Goo Goo Dolls, Creed and Red Hot Chili Peppers. The show featuring videos by female artists could involve rotating hosts, Krim said. The pilot was hosted by Nina Gordon, a member of the group Veruca Salt.